Reducing Bias in the Decisions That Matter Most

We built Alchemize™ because we've spent our careers watching brilliant strategies fail — not because the idea was wrong, but because the leader wasn't ready.

We've sat on both sides of the table — as investors, advisors, and founders ourselves. And we've seen the same pattern everywhere: in venture, in executive hiring, in fund management. The diligence process evaluates the plan, the market, the financials. But it rarely examines the person who has to execute under pressure.

Traditional evaluation is riddled with unconscious bias. Confirmation bias tells you the pedigree is enough. Affinity bias tells you they're “a good fit.” And gut feel replaces structured insight. We believe high-stakes people decisions deserve better — they should be based on capacity, not where someone went to school or who has a warm intro.

Alchemize™ is our answer: an AI-informed diagnostic that measures what interviews can't — coachability, resilience, adaptive capacity, and the inner operating system that determines whether a leader will perform when it matters most.

But we don't stop at diagnosis. Through our coaching network, we help leaders close the gaps the Engine reveals. Most assessments end with a PDF. Ours ends with a plan.

We're building a new standard for how organizations evaluate and develop their most important asset — the people making the decisions. We hope you'll join us.